The Brazilian food manufacturer Santa Helena needed to reposition its "Crokíssimo" peanut brand to engage with the gamer audience and amplify it's awareness.We created a character, a game with 5 different levels, a content strategy for social media channels, a booth at the Brasil Game Show Fair, activating the brand with the presence of influencers, a 360º video and some endomarketing actions.
Crokíssimo, the Peanut
Creative & Art Direction, Storyboard, Booth Project, Game Layout, Sound Design